Unless it is a deliberate choice to have your subject covered in shadows and darkness, find a good light source! If you are inside, take note of how much sunlight fills a space, and what kind of light sources you are working with (CFL or LED). Depending on the source, the way your subject looks will vary. Unless it is an artistic choice, do not light your subject from behind, lest you want to create a silhouette.
You can avoid this by simply turning your subject towards the light. When shooting outdoors, avoid shooting when the sun is high because the light will be very harsh and unflattering. It is best to shoot shortly after dawn to about midmorning, and in the late afternoon particularly in the hour after sunrise and the hour before sunset. Natural light is softest at these times and is referred to as “golden hour” in photography.
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