Apple wins ‘Brand of the Year’ for computers, smartphones and tablets

Apple may be losing smartphone and tablet marketshare, but it’s still the top brand in those categories. This, according to data from a recent US-based study on consumer brand perception by Marketing research firm Harris Interactive.
The firm polled some 38,000 Americans regarding their perceptions of their favorite brands, and Apple came out on top in 3 categories. As a result, Harris named the company the ‘brand of the year’ for smartphones, tablets and computers…
Apple wins ‘Brand of the Year’ for computers, smartphones and tablets